浙江海宁工人路城市商业综合体
地点:浙江省海宁市
规模:448,187㎡
时间:2013
ZHEJIANG HAINING GONGREN ROAD COMMERCIAL COMPLEX
Site: Haining City , Zhejiang Province
Area: 448,187 sq.m
Year: 2013
本项目为海宁市十大有机更新项目之一,是海宁市最核心、繁华、最具人气的老商业区改造项目,通过设计依托现有浓厚的商业氛围,借助得天独厚的区位优势,将该区块打造成集购物、餐饮、娱乐、休闲、办公、居住于一体的多功能现代城市中心和适合海宁全市老百姓休闲、购物、娱乐、居住的“城市客厅”,以进一步改善旧城区的购物和居住环境,提升城市形象和品位。 我们把设计立意取名为“潮流”。“潮流”既突出了海宁独特的自然景观—海潮同时又寓意改造后的工人路商业中心将为海宁带来全新的时尚消费潮流。她将作为城市地标,引领片区发展,成为城市旧改的典范之作。

The Project is one of the ten Organic Renewal Projects of Haining. It is the most prosperous and popular old commercial district renovation project. Based on the strong commercial atmosphere and location advantage, this district becomes a modern city center with shopping, catering, entertainment, leisure, office, and residence functions that suitable for all the citizen live and play in Haining to renovate the environment for shopping and living in old district further and enhance the characteristics and style of the city. We named the design conception as “trend”. “Trend” not only shows the unique natural landscape in Haining, but it also means the new consumption fashion after the renovation. It will lead the development of the district, and become the exemplary landmark of the city.


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